Privacy Policy

Last Updated: December 4, 2024

This Privacy Policy describes how Lifespark (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.lifespark.bio (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Our Commitment to Privacy

We are committed to protecting your privacy and ensuring transparency about how we handle your personal information. Lifespark does not collect, store, or process any sensitive personal data, including health-related information or any other special categories of personal data as defined under applicable laws.

By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.

1. How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

Information We Do Not Collect

Lifespark does not collect, store, or process any sensitive personal data, including but not limited to:

  • Health-related information
  • Medical records or reports
  • Biometric data
  • Genetic data
  • Information about racial or ethnic origin, political opinions, religious or philosophical beliefs
  • Data concerning sexual orientation or sexual life

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Basic Contact Details: Name, address, phone number, email.
  • Order Information: Name, billing address, shipping address, payment confirmation, email address, phone number.
  • Account Information: Username, password, security questions.
  • Shopping Information: Items you view, put in your cart, or add to your wishlist.
  • Customer Support Information: Information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect Through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

For more details, please see our Cookie Policy.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies Supporting Our Site and Services: Such as Shopify.
  • Payment Processors: Who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested.
  • Analytics and Advertising Partners: When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third-Party Websites and Links.

2. How We Use Your Personal Information

  • Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, creating and managing your account, arranging for shipping, facilitating any returns and exchanges, and enabling you to post reviews.
  • Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
  • Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
  • Communicating with You: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, provide effective services to you, and maintain our business relationship with you.

3. Legal Basis for Processing Personal Information (GDPR Compliance)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal information based on the following legal grounds:

  • Performance of a Contract: Processing is necessary to fulfill our contractual obligations to you.
  • Legitimate Interests: Processing is necessary for our legitimate interests, such as improving our Services, marketing, and fraud prevention.
  • Consent: We will obtain your consent where required by law, for example, before sending you promotional emails.

4. Your Rights Under GDPR

If you are a resident of the EEA or the UK, you have the following rights:

  • Right to Access/Know: Request access to the personal information we hold about you.
  • Right to Rectification: Request correction of inaccurate personal information.
  • Right to Erasure: Request deletion of your personal information under certain circumstances.
  • Right to Restrict Processing: Request restriction of processing your personal information.
  • Right to Data Portability: Receive your personal information in a structured, commonly used, and machine-readable format.
  • Right to Object: Object to the processing of your personal information.
  • Right to Withdraw Consent: Withdraw consent at any time where we rely on it for processing.

To exercise these rights, please contact us using the details provided in the Contact Us section.

5. Your Rights Under CCPA

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: Request disclosure of the personal information we collect about you.
  • Right to Delete: Request deletion of your personal information, subject to certain exceptions.
  • Right to Opt-Out: We do not sell personal information. However, you have the right to direct us not to sell your personal information in the future.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise these rights, please contact us using the details provided in the Contact Us section.

6. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Vendors or Service Providers: Who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
  • With Business and Marketing Partners: Including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
  • With Your Consent: When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • Within Our Corporate Group: With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
  • For Legal Reasons: In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have, in the past 12 months, disclosed the following categories of personal information about users for the purposes set out above:

  • Identifiers: Such as basic contact details and certain order and account information.
  • Commercial Information: Such as order information, shopping information, and customer support information.
  • Internet or Other Similar Network Activity: Such as Usage Data.

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

User-Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available or for the accuracy, use, or misuse of any information that you disclose or receive from third parties.

Cookies

Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics, and better understand user interaction with the Services (in our legitimate interests to administer, improve, and optimize the Services). We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

Types of Cookies We Use

  • Essential Cookies: Necessary for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site.
  • Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our Site.
  • Functionality Cookies: Used to recognize you when you return to our Site and personalize content for you.
  • Targeting Cookies: Record your visit to our Site, the pages you have visited, and the links you have followed.

Managing Cookies

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Third-Party Cookies

We use third-party tools like Google Analytics and Meta's tracking pixel on our Site. These tools collect and process data about your use of the Services.

  • Google Analytics: You can opt-out of the Google Analytics Advertising features we use through Ads Settings, Ad Settings for mobile apps, or any other available means. For more information, you can visit Google Analytics' currently available opt-outs for the web.
  • Meta's Tracking Pixel: We use Meta's tracking pixel, which requires your affirmative consent. For more information about the cookies used and the data received, please see Meta's Cookie Policy.

7. Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases, we may decline your request as permitted by law.

  • Right to Access/Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
  • Right to Delete: You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right to Data Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Restriction of Processing: You may have a right to ask us to stop or restrict our processing of personal information.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you may have a right to withdraw this consent.
  • Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
  • Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

9. Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of 16. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

10. Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party.

11. International Data Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third-party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

12. Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:

  • Email: privacy@lifespark.bio
  • Address: Lifespark, 27762 Antonio Pkwy, Ste L-1 #234, Ladera Ranch CA 92694, United States

13. Data Protection Officer

We have appointed a Data Protection Officer to oversee compliance with this Privacy Policy. You may contact the Data Protection Officer at privacy@lifespark.bio.

14. Updates and Review

We commit to regularly reviewing and updating our Privacy Policy to reflect changes in our practices or for legal requirements.

    If you have any questions or require further information, please do not hesitate to contact us.